Digital smartphone application interface displaying customer loyalty points

GM Rewards Program: How Chevrolet Owners Can Save on Vehicles, Parts, and Services

You know that feeling when you’re loading up your Silverado for a camping trip or folding the seats flat in your Equinox for a big haul, and you realize just how much you love your Chevy? Now imagine getting rewarded for that loyalty—every time you buy parts, get service, or even make everyday purchases. The GM Rewards program turns your Chevy ownership into a savings opportunity.

TL;DR

The GM Rewards program is a free loyalty program that lets Chevrolet owners earn points on vehicle purchases, certified service, parts, and accessories . Points can be redeemed for discounts on new vehicles, service visits, OnStar subscriptions, and even toward your GM Financial account balance . Members earn 3 points per dollar on most GM purchases and 1 point per $5 spent on vehicle purchases . The GM Rewards Mastercard boosts earnings up to 10x points on GM purchases and 3x points on everyday spending like groceries and gas .

Key Takeaways

  • Free to Join: Anyone 18 or older can enroll—you don’t even need to own a GM vehicle .
  • Earn on Almost Everything: Earn 3 points per $1 spent on most GM purchases (parts, service, accessories) and 1 point per $5 on new or certified pre-owned vehicle purchases .
  • Supercharge with the Card: The GM Rewards Mastercard from Barclays offers up to 10x points on GM purchases and 3x points on all other everyday purchases . New cardholders get a 30,000-point bonus after spending $1,000 in the first 90 days .
  • Redeem Flexibly: Use points for new vehicles, service, parts, OnStar subscriptions, GM Financial payments, and exclusive member experiences .
  • Points Don’t Expire Quickly: Points only expire after seven years of account inactivity—so you have plenty of time to save .

What Is GM Rewards?

Here’s the thing about GM Rewards—it’s not just another loyalty program. It’s a way for Chevrolet owners to turn their everyday interactions with the brand into real savings. Whether you’re financing through GM Financial, buying genuine parts, or getting your oil changed at the dealership, you’re earning points .

The program is operated by General Motors and is available to anyone who enrolls. You don’t even need to own a Chevy to join, but if you do, you’ll find the rewards stack up quickly .

How to Earn GM Rewards Points

Vehicle Purchases

When you buy or lease an eligible new Chevrolet, Buick, GMC, or Cadillac vehicle, you earn points based on the vehicle’s MSRP . The rate is 1 point for every $5 spent . The same applies to GM Certified Pre-Owned vehicles . Just remember—points aren’t earned on taxes, fees, or rebates .

Service, Parts, and Accessories

This is where the program really shines for everyday owners. GM Rewards members earn 3 points for every $1 spent on most GM purchases, including :

  • GM Certified Service visits
  • GM Genuine Parts
  • ACDelco parts
  • GM Accessories (like those All-Weather Floor Liners for your Silverado)
  • GM Protection products

Bonus Opportunities

There are plenty of ways to accelerate your earning:

  • MyAccount Welcome Bonus: Earn 1,000 bonus points by completing four actions within 90 days of setting up your GM Financial MyAccount—downloading the mobile app, going paperless, setting up Auto Pay, and enabling text alerts .
  • Promotional Offers: GM frequently runs promotions that offer bonus points for specific actions or purchases .

The GM Rewards Mastercard: Your Points Accelerator

If you really want to supercharge your earnings, the GM Rewards Mastercard from Barclays is the way to go. This card automatically enrolls you in GM Rewards and offers some serious earning potential .

Spending CategoryPoints EarnedHow It Works
GM PurchasesUp to 10x points7x from the card + 3x from being a GM Rewards member
Everyday Purchases3x pointsGroceries, gas, dining, and travel all earn 3x points
New Vehicle Purchase1 point per $5Based on vehicle MSRP

Additional Card Perks:

  • 30,000 bonus points after spending $1,000 within the first 90 days
  • No caps on earning points
  • Low introductory APR for 9 months on qualifying GM purchases over $499 made within 30 days of account opening
  • Access to Mastercard World Elite benefits

How to Redeem Your Points

GM Rewards points are versatile. Each point is worth $0.01 when redeemed through GM . Here’s what you can use them for:

New or Certified Pre-Owned Vehicles

You can use points toward the purchase or lease of an eligible new or certified pre-owned Chevrolet, Buick, GMC, or Cadillac . Just let your dealer know you want to apply your points and provide your member number or the last four digits of your GM Rewards Mastercard .

Service and Parts

Need an oil change? New floor mats? That Multi-Flex Tailgate accessory you’ve been eyeing? Use your points at a participating dealership or online through the GM accessories site .

GM Financial Account Payments

This is a huge benefit for owners financing their Chevy. You can redeem points toward your GM Financial loan or lease account balance . A minimum of 500 points is required .

OnStar and Digital Services

Use points toward most OnStar subscription plans and even Super Cruise, GM’s hands-free driving technology .

Exclusive Experiences

Members get access to unique events—think trackside access at racing events or exclusive EV excursions . These experiences are available through the “Redeem” section of your Rewards dashboard .

Gift or Transfer Points

You can transfer points to another GM Rewards member as a gift—a nice way to help a family member save on their next vehicle .

“GM has led the U.S. automotive industry in loyalty for a decade, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us.” — Ralph Darmo, VP of loyalty programs at GM

FAQs: Your GM Rewards Questions Answered

How do I enroll in GM Rewards?
Visit the Chevrolet website and look for the GM Rewards enrollment option, or enroll through your MyAccount dashboard. Membership is free and open to anyone 18 or older .

How many points do I get for buying a new Chevy?
You earn 1 point for every $5 spent on the vehicle’s MSRP, excluding taxes and fees .

Can I use GM Rewards points with other discounts?
Yes! Points can now be combined with GM’s Family First employee, dealer, and supplier discount programs for eligible customers .

Do my GM Rewards points expire?
Points expire after seven years of account inactivity (no earning or redeeming points during that period) .

What if I have two GM Rewards accounts?
GM can help merge accounts and combine point balances. Just call the GM Rewards Member Support Team at 1-844-764-2665 .

Can I use points at any dealership?
You can redeem points at participating GM Rewards dealers. Cardmembers can redeem at any dealership .

Is there a minimum points requirement for redemption?
For GM Financial account payments, you need at least 500 points. Other redemptions may have different requirements .

Final Thoughts

The GM Rewards program takes the loyalty you already have for your Chevrolet and turns it into tangible savings. Whether you’re planning your next vehicle purchase, keeping your current Chevy in top shape, or just looking for ways to save on everyday expenses, the program offers a straightforward path to earning and redeeming valuable points. With the added boost from the GM Rewards Mastercard, those points can really add up fast. It’s loyalty that pays off—literally.

Are you already enrolled in GM Rewards? What’s your favorite way to use your points? Drop your thoughts in the comments below.


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